Del-Co Water Logo Designed by DACC Student

October 23, 2013

Delaware County residents may soon notice a new design to their local water towers, designed by a Delaware Area Career Center high school student, Nick Marzluf.

As Del-Co Water approached its 40th anniversary, the decision was made to refresh their visual image by replacing the logo that had been in use since 1969. According to Del-Co Water Board President, Tim McNamara, they wanted a simple design that also says something significant about Del-Co Water. The logo design was opened up as a competition to schools and colleges in Del-Co’s service area, which includes most of Delaware County, Morrow County and Marion County, and information was sent out to area schools.

When Nick Marzluf heard about the competition, he thought it was a great fit. Nick is currently a senior in the Delaware Area Career Center’s Information Technology Media program and has a background in creating logos and designs for local bands and also for friends who have started their own freelancing businesses. He has developed a specialty for getting to know the personality of the business and understanding what it is they need their visual identity to communicate. McNamara shared that the reason Nick won the competition is because he delivered exactly what Del-Co Water was searching for.

Over 400 designs were submitted, which were paired down to 15 finalists by Del-Co Water staff. Those finalists, who were each awarded $50, were then judged by Del-Co Water’s Outreach Committee. The committee chose the winner and the runner-up. The runner-up was awarded an additional $150 and the winner was awarded an additional $350.

Nick’s winning logo is simply the name of the company, with the shape of Ohio in place of the hyphen. A water droplet hovers over the area that Del-Co Water covers. “I felt pretty confident about my design,” said Nick. “I’ve done this type of work before, though, so I know the process can be unpredictable. I got a lot of positive feedback from the Del-Co staff and that means a lot.”

“The logo will be rolled out on letterhead, company trucks, water towers, and everything else that already has our logo on it,” said McNamara. “It will be a slow process. We will replace items only as they would naturally need to be replaced.”

McNamara added that he was impressed with the response from Delaware Area Career Center students. The runner-up design also came from a DACC student. Mattie Garrett was a senior at the time and graduated with the class of 2013.

Nick was a junior when he won the competition. He is spending his senior year focusing on album packaging as part of this senior project. Whenever a CD is recorded, designs are created for the front cover, the booklet inside, the inlay, and the actual CD. Nick is working on designs for a band in Florida and is confident that he will see the CD’s sold on iTunes, in Hot Topic stores, and other online sources. In the meantime, he is enjoying seeing his Del-Co Water logo show up in the community.